Writing page titles & meta descriptions for Kajabi site

Your website's visibility in search engine results (google, bing, duckduckgo, etc) can make or break your online success. Page titles and meta descriptions are two critical elements of on-page SEO that play a huge role in attracting visitors to your website.

In this article, we'll guide you through the process of crafting compelling page titles and meta descriptions to help your Kajabi website achieve better search engine rankings and drive more organic traffic.

What Are Page Titles and Meta Descriptions?

Before we get into the part of creating these short snippets, let's clarify what page titles and meta descriptions are. When you type something you are searching for into google or any other search engine you will get this

Page Title: The page title is the text that appears at the top of your browser window when you visit a website. It also appears as the clickable link in search engine results pages (SERPs). Page titles are essential for both user experience and SEO. They should accurately represent the content on the page.

Meta Description: The meta description is a brief summary of the page's content. It's displayed beneath the page title in search results. Although not a direct ranking factor, meta descriptions can greatly influence whether users click on your link or not. In Kajabi these are called Page Description

The Importance of Great Page Titles and Meta Descriptions

1. Enhanced Click-Through Rate (CTR): A well-crafted page title and meta description can significantly boost your CTR. When users find your listing in the search results engaging and relevant to their query, they're more likely to click through to your website.
2. Improved Search Engine Rankings: Search engines use page titles and meta descriptions to understand what your page is about. Optimizing these elements with relevant keywords can positively affect your ranking for those keywords.
3. Better User Experience: Accurate and informative page titles and meta descriptions help users quickly identify if your content meets their needs. This reduces bounce rates and encourages users to stay on your website.

Tips for writing effective page titles

1. Keyword Inclusion: Incorporate relevant keywords that reflect the page's content. Be sure to use them naturally and avoid keyword stuffing.
2. Conciseness: Keep your page title under 60 characters to ensure it displays properly in search results.
3. Uniqueness: Each page on your website should have a unique title. Avoid using duplicate titles.
4. Brand Consistency: Include your brand name in the title to increase brand recognition and trust.
5. Clarity and Relevance: Make sure the title accurately describes the page's content. Be clear about what users can expect.

Tips for writing effective meta descriptions

1. Clarity: Provide a concise, clear, and accurate summary of the page's content. Use language that resonates with your target audience.
2. Action-Oriented: Encourage users to take action, such as "Learn More," "Discover," or "Get Started."
3. Keyword Integration: Include relevant keywords naturally, but avoid overloading the description with them.
4. Length: Keep meta descriptions under 160 characters to ensure they display fully in search results, best length is 130 - 150
5. Uniqueness: Just like with page titles, each page should have a unique meta description.

Kajabi page titles & meta descriptions implementation.

Implementing titles and descriptions on your Kajabi website can be a little bit tricky. There are 3 ways to implement your titles and descriptions. All 3 depend on what type of page you are working on, such as System pages, Website pages and Landing pages

1. Landing pages: These are the most customizable and easy to implement.

   In your Kajabi dashboard click > Website > Pages > Landing
   Each page has three dots on the right side, click > … > Edit details
   Scroll down and you will see “SEO and social sharing” section. Here you can type in your title and description.
   When done, click > Save button at the bottom right corner.

2. Website pages: These are similar to landing pages with one difference

   In your Kajabi dashboard click > Website > Pages.  On the right side of the page click > … > Edit details
   General - Page title - the page of the name is also the page title, unlike the landing pages that can have a different name in the Kajabi dashboard
   When done, click > Save button at the bottom right corner.

3. System pages: these are the prebuilt pages that are baked into every Kajabi website. Most of the system pages do not allow individual page titles and meta descriptions. There are few exceptions tho (blog, podcast) You can see in the image below the title and description field is slightly grey and does not allow you to click into the text field.

   How to implement your titles and descriptions then? These are done all in bulk - meaning you implement one via the settings.
   In you Kajabi dashboard > Settings > Site details. Scroll to the bottom and you will see “SEO and social sharing” section
   Here you can type in you title and description - this is the one that will show on your homepage and all the system pages.

   Blog - you can change the title and description in your Kajabi dashboard click > Settings > Blog Settings

System pages having the same titles and descriptions across most pages is not optimal for SEO and we hope Kajabi will allow edits to more system pages in the future.

Ongoing Monitoring and Optimization

SEO is not a set-it-and-forget-it process. To maintain and improve your website's search engine performance, regularly monitor the performance of your page titles and meta descriptions. Tools like Google Search Console can provide valuable insights into which keywords are driving traffic and where you can make improvements.

Summary

Crafting good quality page titles and meta descriptions is a fundamental aspect of SEO that can greatly impact your website's visibility, CTR, and overall success. By following these tips and best practices outlined in this article, you'll be well on your way to attracting more organic traffic and ensuring that your website ranks high in search engine results.

Remember that consistency and relevance are key, and regular optimization is crucial for long-term success in the dynamic world of SEO.