Difference between email broadcast and sequence in Kajabi

When you open your Kajabi Email Campaigns and then click  +New Email Campaign. You get presented two options and today we are explain to you when to use a sequence or broadcast.

Knowing when to use a Kajabi email broadcast versus a sequence is essential for effective communication with your audience. Many people tend to misuse these tools, so here's a quick guide to help you make the right choice:

Kajabi Email Broadcasts:

Email broadcasts should be used in the following situations:

1. Specific Date and Time: When you want your emails to be sent out at a particular date and time, such as Thursday, March 3 at 2 pm ET. This is ideal for time-sensitive announcements or promotions.

2. Event-Related Emails: When you need to send emails related to an event, such as the imminent closing of enrollment or after hosting a live webinar. Broadcasting allows you to reach your audience promptly with relevant information.

3. Simultaneous Delivery: When you want all your subscribers to receive the same email or newsletter on the same day. This ensures consistent messaging and timing for everyone on your list.

Kajabi Email Sequences:

Email sequences are more suitable for the following scenarios:

1. Timed Delivery: When you want your emails to be sent out at specific intervals, such as day 1, day 3, day 8. This approach allows you to deliver content or messages gradually over a period, maintaining engagement and building a relationship with your subscribers.

2. Triggered by Automations: When you need to send an email based on a specific action or event, such as when someone purchases a course or submits a form. Sequences can be set up to respond automatically, ensuring relevant communication based on user behavior.

3. Sequential Messaging: When you want your contacts to progress through a series of emails in a specific order, such as a welcome sequence or a nurture campaign. Email sequences provide a structured flow of information, guiding subscribers through a predetermined journey.

By understanding the distinctions between email broadcasts and sequences, you can leverage Kajabi effectively to deliver targeted and timely communications to your audience.